Category Archives:

Business Development

Following Up vs. Following The “Out”

By Michael Roderick  -  On 27 Aug, 2014 -  0 comments

Many of us have heard the phrase “follow up or fail” but do we actually take it to heart? We know that we need to follow up but often we don’t because we are afraid of what the other person might say, we’re afraid of looking needy, or we’re afraid that the other person will

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Lies We Tell Ourselves About Investors

By Michael Roderick  -  On 25 Aug, 2014 -  0 comments

There are a number of lies we tell ourselves about investors. One of the most common questions I get from people with projects looking for money is, “How do I find investors?” and my answer is always the same: “Stop calling them investors.” Investors are people, not some magical creature, and they are not the

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Be a Doctor, Not a Dabbler: The Best Way to Approach One-on-One Meetings

By Michael Roderick  -  On 21 Aug, 2014 -  0 comments

If building business relationships is important to you, then you likely will find that one-on-one meetings with potential referral partners, prospects, and other business owners is an essential part of that process. The interesting thing is that many times people waste these opportunities for partnerships and support by spending the entire time trying to sell,

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The One Question You Need To Ask In Order To Make Good Referrals

By Michael Roderick  -  On 18 Aug, 2014 -  0 comments

There is no arguing that referrals can be a game changer in any business. A good referral can lessen the time it takes to close a sale, open doors to a different industry, or even increase the size of a project. Many business owners will consider you an invaluable resource if you are able to

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Numbers vs. People

By Michael Roderick  -  On 10 Jun, 2014 -  0 comments

Many people will tell you that business is basically a numbers game. Do 100 calls, you’ll get at least 15 leads, those 15 leads will turn into 5 people considering your service and at least 2 or 3 will turn into a sale. This methodology leaves out the fact that there are PEOPLE on the

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The One Thing You Can Do to Separate Yourself From 95% Of Your Competition

By Michael Roderick  -  On 05 May, 2014 -  0 comments

Show up. It seems pretty simple, but the more meetings you take the more you’ll see that many people simply do not do the things they say they are going to do. For example: how many times have you met with someone who offered to follow up with information or an introduction and then you

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The Most Important Thing You Can Do To Find Investors For Your Project

By Michael Roderick  -  On 28 Apr, 2014 -  0 comments

Stop calling them investors. One of the worst things you can do to someone of means is to make them feel like they are nothing more than an ATM. And yet, hundreds of people make this mistake every day. If you want to find support for your project, that support is going to come from

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Be a Thought Leader Not a Thought Follow-The-Leader: The Importance of Being Authentic in Your Messaging

By Michael Roderick  -  On 03 Feb, 2014 -  0 comments

In my freshman year of college I attended my first ever open-audition. Basically, this meant that I could see what every other actor was doing before it was my turn to perform. I thought that this was perfect because I could see exactly what made the director laugh, what interested the audience, and what got

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The Yard Sale Principle: How Individual Value Changes The Art Of The Ask

By Michael Roderick  -  On 22 Jan, 2014 -  0 comments

When I was a kid in Rhode Island, every Sunday there would be yard sales throughout the neighborhood. The most common item you could find would be something like a baby stroller that was slightly used or clothes the family had outgrown. What was always interesting to me were the yard sales where comic books

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Min to Max: How Thinking Small Can Lead To Big Wins

By Michael Roderick  -  On 03 Dec, 2013 -  0 comments

The other day I was sitting down with an entrepreneur and we were discussing some of his challenges. As we moved through the conversation and I made suggestions he diligently took notes. Suddenly, as we were wrapping up, there was this disheartened look on his face. I had seen it many times before and what

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