Category Archives:


Deep Dives and Short Stints

By Michael Roderick  -  On 11 May, 2015 -  0 comments

After reading my friend Mattan’s article about how to be a morning person, I purchased the app called Sleep cycle. If you’ve never used it, it’s an app that monitors your sleep throughout the night and wakes you up when you’re at the end of a sleep cycle rather than the beginning. In the morning

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The Danger of “Only”

By Michael Roderick  -  On 05 May, 2015 -  0 comments

Often when I ask someone why they haven’t reached out to someone at a significantly higher level than them, their response goes something like: Well, I’m only a _______ why would they even listen to me? The word “only” is like a termite that constantly is tearing away at the foundation of the things that

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What to Do When Someone Doesn’t Want an Intro

By Michael Roderick  -  On 21 Apr, 2015 -  0 comments

Making introductions is a very powerful activity. The surprise element of it can often be thrilling and seeing the reaction on a person’s face when you make an offer to send someone their way that can help them can be truly invigorating. There is one side to offering to make introductions that can be difficult

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Why Crowdfunding Campaigns Crash

By Michael Roderick  -  On 14 Apr, 2015 -  0 comments

The other day I received an email from someone who I haven’t seen in a while. The opening was the usual, “Hey, haven’t seen you in a long time!” which was then followed by an explanation of the project he was working on and a request to be part of his crowdfunding campaign. I get

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The Only Way to Screw up a Thank You

By Michael Roderick  -  On 13 Apr, 2015 -  0 comments

There is no doubt that making sure to thank someone is one of the most important things you can do. Many times a well thought out thank you can make the other person feel great about what they did for you, showcase to others that you are someone who understands gratitude, and also keep you

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Making Your Business “All That”

By Michael Roderick  -  On 07 Apr, 2015 -  0 comments

If you just started a business or are selling for an existing one, then I don’t need to tell you how hard sales can be. Given all of the choices the modern day consumer has, there are thousands of people out there selling their products or services on every platform imaginable. Looking at all of

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5 Magic Words

By Michael Roderick  -  On 03 Apr, 2015 -  0 comments

Every time I have been stuck in my life there are five words that have helped me move on. These words have led to amazing introductions, new ventures, and collaborations that have made a major impact in my life. These words are very simple and very powerful and they work in any industry. Want to

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Zack Morris, Parker Lewis, and Me

By Michael Roderick  -  On 02 Apr, 2015 -  0 comments

For those of us who watched this show every Saturday morning, there is no question who Zack Morris is, but for those who may have missed that part of history, you can catch up quickly here. A bit lesser known is Parker Lewis who you can read about here. In the lives of both of these characters we see traits like

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The One Thing Missing From Your Sales Letter

By Michael Roderick  -  On 31 Mar, 2015 -  0 comments

I often get asked to read sales letters from new entrepreneurs who are frustrated with their response rates and nine times out of ten when I look at the letter there is something crucial missing: The Customer Most people who are starting a sales process believe that if they describe the awards they’ve won or

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The Girl at the Mall

By Michael Roderick  -  On 30 Mar, 2015 -  0 comments

In Rhode Island in the early 90’s there were four things to do if you were still in school. You could go to the movies, go mini-golfing, go out to eat, or go to the mall. I’d love to say that I can think of something else, but that was it. I’ll never forget this

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