Category Archives:

Business Development

Deep Dives and Short Stints

By Michael Roderick  -  On 11 May, 2015 -  0 comments

After reading my friend Mattan’s article about how to be a morning person, I purchased the app called Sleep cycle. If you’ve never used it, it’s an app that monitors your sleep throughout the night and wakes you up when you’re at the end of a sleep cycle rather than the beginning. In the morning

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What’s in a Name?

By Michael Roderick  -  On 22 Apr, 2015 -  0 comments

When I used to work on Broadway shows most producers when looking at whether they liked a piece would always address the importance of the title of the show. If you had a title that was too confusing for the audience or didn’t communicate what it was they were about to see in some way,

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Making Your Business “All That”

By Michael Roderick  -  On 07 Apr, 2015 -  0 comments

If you just started a business or are selling for an existing one, then I don’t need to tell you how hard sales can be. Given all of the choices the modern day consumer has, there are thousands of people out there selling their products or services on every platform imaginable. Looking at all of

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5 Magic Words

By Michael Roderick  -  On 03 Apr, 2015 -  0 comments

Every time I have been stuck in my life there are five words that have helped me move on. These words have led to amazing introductions, new ventures, and collaborations that have made a major impact in my life. These words are very simple and very powerful and they work in any industry. Want to

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Zack Morris, Parker Lewis, and Me

By Michael Roderick  -  On 02 Apr, 2015 -  0 comments

For those of us who watched this show every Saturday morning, there is no question who Zack Morris is, but for those who may have missed that part of history, you can catch up quickly here. A bit lesser known is Parker Lewis who you can read about here. In the lives of both of these characters we see traits like

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You Have No Competition

By Michael Roderick  -  On 01 Apr, 2015 -  0 comments

You only have people around you who specialize in a different area than you. I meet a lot of people who get really worried about the idea of competition. From startup founders afraid someone will steal their “idea”, to people in an industry like finance or law where people do very similar work, all the

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The One Thing Missing From Your Sales Letter

By Michael Roderick  -  On 31 Mar, 2015 -  0 comments

I often get asked to read sales letters from new entrepreneurs who are frustrated with their response rates and nine times out of ten when I look at the letter there is something crucial missing: The Customer Most people who are starting a sales process believe that if they describe the awards they’ve won or

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The Girl at the Mall

By Michael Roderick  -  On 30 Mar, 2015 -  0 comments

In Rhode Island in the early 90’s there were four things to do if you were still in school. You could go to the movies, go mini-golfing, go out to eat, or go to the mall. I’d love to say that I can think of something else, but that was it. I’ll never forget this

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Lead With the Long Blade

By Michael Roderick  -  On 25 Mar, 2015 -  0 comments

The other day I was sitting down with someone who had a great deal of business experience. As a result of the work he had done, he had literally worked in almost every capacity within his industry and held more than a few positions. He referred to himself as a Swiss army knife with a

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The Power of “Just Because”

By Michael Roderick  -  On 13 Mar, 2015 -  0 comments

The business world is full of transactions. Someone pays you for a service and you provide that service, someone pays you for a product and you deliver that product, or someone pays you for information and you provide that information. In most of these situations it is very clear what each side is getting out

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