Archives:

February, 2015

Why Your InMail Has Left Us On The Outs

By Michael Roderick  -  On 25 Feb, 2015 -  0 comments

There is no arguing that the world of sales has changed. We can now reach more people than ever before faster than ever before. We also have more access than we have ever had to people who in the past may have seemed inaccessible. Thanks to technology, almost anyone is a click away and thanks

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Leave Room for Milk and Sugar

By Michael Roderick  -  On 24 Feb, 2015 -  0 comments

Being from Rhode Island I am a fan of Coffee Milk. If you’ve never had it, it’s milk with coffee syrup in it and it’s delicious. Since I grew up on that lovely sweetness, I like to have my coffee the same way. The other day when I was at the coffee shop ordering, the

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How I Went from Single to “It’s Complicated” with a SAAS Company

By Michael Roderick  -  On 23 Feb, 2015 -  0 comments

In honor of Valentine’s Day passing recently I am going to talk about a “dating” experience I had with one SAAS company that hopefully will serve as a wakeup call for the other companies out there that are doing the same thing. I will not disclose any real company names to protect the innocent. It

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Everybody’s a Celebrity

By Michael Roderick  -  On 20 Feb, 2015 -  0 comments

Not too long ago the idea of celebrity was completely different than it is now. In order to be a celebrity, the masses had to know you and you had to be on TV, in the paper, and on one of the news channels or Entertainment Tonight (is ET still around?). Before we had the

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The Follow up We Forget The Most

By Michael Roderick  -  On 19 Feb, 2015 -  0 comments

Everyone tells you that in the world of business the motto is “Follow up or fail” and most of the time we believe that refers to follow up on a sales conversation or a request for something. There is another form of following up that is essential in building relationships that slips through the cracks

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C.Y.A.

By Michael Roderick  -  On 18 Feb, 2015 -  0 comments

Many people are familiar with the initials C.Y.A. being an abbreviation for “cover your a**” but I want to introduce a new way to look at those three letters in regards to growing your network: Cultivate Your Advocates At this very moment there are people in your network who think that what you do is

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Want To Make More Money? Do This.

By Michael Roderick  -  On 17 Feb, 2015 -  0 comments

When I first went into business for myself I asked the same question most business owners ask: How do I make more money? The reasons for this vary. In some cases, you need to survive. If you don’t make more money, you can’t pay the rent or eat. In other cases it’s not as dire

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Did You Bring Kryptonite To The Meeting?

By Michael Roderick  -  On 13 Feb, 2015 -  0 comments

It is a fact that a great meeting can in many cases change your life. At the end of a great meeting you may walk away with a job, a speaking opportunity, television interview, or a contract bigger than any you’ve had. If you think about it, when you’re meeting with someone who can do

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Leave Some for the Guests

By Michael Roderick  -  On 12 Feb, 2015 -  0 comments

When I first moved to the city I was introduced to the idea of hosting gatherings by a friend of mine who did club promotion. The concept was fairly simple: You find a venue that is empty on a certain night of the week, you get some kind of food and drink special and you

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The One Essential Item on Your To-Do List That’s The Easiest to Forget

By Michael Roderick  -  On 11 Feb, 2015 -  0 comments

I was reminded of this item early this morning and every few months I get another reminder of it. This is the most important of tasks, but for anyone who is used to accomplishing a lot, it is also the thing that always is put off until it’s no longer possible. I’m talking about taking

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