April, 2015

What’s in a Name?

By Michael Roderick  -  On 22 Apr, 2015 -  0 comments

When I used to work on Broadway shows most producers when looking at whether they liked a piece would always address the importance of the title of the show. If you had a title that was too confusing for the audience or didn’t communicate what it was they were about to see in some way,

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What to Do When Someone Doesn’t Want an Intro

By Michael Roderick  -  On 21 Apr, 2015 -  0 comments

Making introductions is a very powerful activity. The surprise element of it can often be thrilling and seeing the reaction on a person’s face when you make an offer to send someone their way that can help them can be truly invigorating. There is one side to offering to make introductions that can be difficult

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Why Crowdfunding Campaigns Crash

By Michael Roderick  -  On 14 Apr, 2015 -  0 comments

The other day I received an email from someone who I haven’t seen in a while. The opening was the usual, “Hey, haven’t seen you in a long time!” which was then followed by an explanation of the project he was working on and a request to be part of his crowdfunding campaign. I get

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The Only Way to Screw up a Thank You

By Michael Roderick  -  On 13 Apr, 2015 -  0 comments

There is no doubt that making sure to thank someone is one of the most important things you can do. Many times a well thought out thank you can make the other person feel great about what they did for you, showcase to others that you are someone who understands gratitude, and also keep you

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What to Do when People Don’t Respond

By Michael Roderick  -  On 09 Apr, 2015 -  0 comments

We’ve all been there. You write a perfectly crafted email to someone that you’d love to connect with and you send it off to them with the hopes that they will read it and respond. One day passes, then a few more, and then the fear sets in. What if I wrote something that offended

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The Most Dangerous Letter

By Michael Roderick  -  On 08 Apr, 2015 -  0 comments

Whenever someone asks me to look at a sales letter or listen to a pitch, there is one letter that I pay extremely close attention to. If I hear it too many times, I know the project is in trouble. It’s nearly impossible to avoid and has already appeared in this post a number of

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Making Your Business “All That”

By Michael Roderick  -  On 07 Apr, 2015 -  0 comments

If you just started a business or are selling for an existing one, then I don’t need to tell you how hard sales can be. Given all of the choices the modern day consumer has, there are thousands of people out there selling their products or services on every platform imaginable. Looking at all of

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Email Snipers

By Michael Roderick  -  On 06 Apr, 2015 -  0 comments

When my wife was teaching middle school she had one of her students enter the classroom very upset. When she asked him what the problem was, he explained to her that whenever he would play a video game called Black Ops that his friend would hide in the bushes and shoot at him. My wife,

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5 Magic Words

By Michael Roderick  -  On 03 Apr, 2015 -  0 comments

Every time I have been stuck in my life there are five words that have helped me move on. These words have led to amazing introductions, new ventures, and collaborations that have made a major impact in my life. These words are very simple and very powerful and they work in any industry. Want to

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Zack Morris, Parker Lewis, and Me

By Michael Roderick  -  On 02 Apr, 2015 -  0 comments

For those of us who watched this show every Saturday morning, there is no question who Zack Morris is, but for those who may have missed that part of history, you can catch up quickly here. A bit lesser known is Parker Lewis who you can read about here. In the lives of both of these characters we see traits like

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