Category Archives:


Why Crowdfunding Campaigns Crash

By Michael Roderick  -  On 14 Apr, 2015 -  0 comments

The other day I received an email from someone who I haven’t seen in a while. The opening was the usual, “Hey, haven’t seen you in a long time!” which was then followed by an explanation of the project he was working on and a request to be part of his crowdfunding campaign. I get

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The Most Dangerous Letter

By Michael Roderick  -  On 08 Apr, 2015 -  0 comments

Whenever someone asks me to look at a sales letter or listen to a pitch, there is one letter that I pay extremely close attention to. If I hear it too many times, I know the project is in trouble. It’s nearly impossible to avoid and has already appeared in this post a number of

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The One Thing Missing From Your Sales Letter

By Michael Roderick  -  On 31 Mar, 2015 -  0 comments

I often get asked to read sales letters from new entrepreneurs who are frustrated with their response rates and nine times out of ten when I look at the letter there is something crucial missing: The Customer Most people who are starting a sales process believe that if they describe the awards they’ve won or

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Lead With the Long Blade

By Michael Roderick  -  On 25 Mar, 2015 -  0 comments

The other day I was sitting down with someone who had a great deal of business experience. As a result of the work he had done, he had literally worked in almost every capacity within his industry and held more than a few positions. He referred to himself as a Swiss army knife with a

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Playing Hard to Get

By Michael Roderick  -  On 12 Mar, 2015 -  0 comments

I was meeting with a friend of mine the other day and catching up. The week prior I had referred someone with a business to her that I thought could help with her current challenges. I was surprised to hear that this person had a good sales call with her and never followed up on

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5 Marketing Lessons from Fifty Shades of Grey

By Michael Roderick  -  On 03 Mar, 2015 -  0 comments

If you have spent any time watching TV or browsing the internet within the past few months, chances are you have seen something about Fifty Shades of Grey. From the re-postings of this trailer, to the endless parodies, to the box office records it’s like it was a little while back when you found it

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Why Your InMail Has Left Us On The Outs

By Michael Roderick  -  On 25 Feb, 2015 -  0 comments

There is no arguing that the world of sales has changed. We can now reach more people than ever before faster than ever before. We also have more access than we have ever had to people who in the past may have seemed inaccessible. Thanks to technology, almost anyone is a click away and thanks

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Want To Make More Money? Do This.

By Michael Roderick  -  On 17 Feb, 2015 -  0 comments

When I first went into business for myself I asked the same question most business owners ask: How do I make more money? The reasons for this vary. In some cases, you need to survive. If you don’t make more money, you can’t pay the rent or eat. In other cases it’s not as dire

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Is Your Business Mugging?

By Michael Roderick  -  On 30 Jan, 2015 -  0 comments

During my freshman year of college I was cast in Shakespeare’s Cymbeline as Lord #1. I was thrilled with the casting and the opportunity to be on the mainstage at my college for the first time. The rehearsal process flew by and before I knew it, I was on stage for opening night. During one

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Novice vs. Pro

By Michael Roderick  -  On 04 Sep, 2014 -  0 comments

If you are an entrepreneur in the early stages of your business, then you likely do not have a salesperson working for you. You are the one doing the selling and that means you are the one who has to pitch and ask for business. For many people this is one of the most uncomfortable

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