Category Archives:


Two Things To Consider About How Your Network Sees You

By Michael Roderick  -  On 03 Sep, 2014 -  0 comments

How you are seen in your network is a very important thing and you can be seen in one of two ways: The first is as a service provider. You have a service that people pay for and, when the pain point or problem you address through your service comes up, your network thinks of

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Want To Build A Tribe? Do This.

By Michael Roderick  -  On 02 Sep, 2014 -  0 comments

Many entrepreneurs are interested in building a following for the work that they do. Whether you are looking for more readers for your blog, more subscribers for your mailing lists, or more people to attend the events you host, the main idea is to develop a tribe very quickly. But how do you go about

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The Number One Thing That Is Killing Your Crowdfunding Campaign

By Michael Roderick  -  On 30 Jun, 2014 -  0 comments

There is no doubt that crowdfunding has really helped a lot of people who are developing projects and need a boost to get them off of the ground. As with any venture that has media success stories, there are now tons of people hopping on the bandwagon. I do not claim to be a crowdfunding

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Numbers vs. People

By Michael Roderick  -  On 10 Jun, 2014 -  0 comments

Many people will tell you that business is basically a numbers game. Do 100 calls, you’ll get at least 15 leads, those 15 leads will turn into 5 people considering your service and at least 2 or 3 will turn into a sale. This methodology leaves out the fact that there are PEOPLE on the

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Three Ways Marketers Are Damaging Their Relationships

By Michael Roderick  -  On 06 Jun, 2014 -  0 comments

If you’ve spent any time scrolling your Facebook feed in the past month, you have fallen victim to at least one of the rabbit holes that involve a list. With the advent of this powerful click bait, the folks in the marketing world have come on full force, resulting in people making very poor choices

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Be a Thought Leader Not a Thought Follow-The-Leader: The Importance of Being Authentic in Your Messaging

By Michael Roderick  -  On 03 Feb, 2014 -  0 comments

In my freshman year of college I attended my first ever open-audition. Basically, this meant that I could see what every other actor was doing before it was my turn to perform. I thought that this was perfect because I could see exactly what made the director laugh, what interested the audience, and what got

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The Yard Sale Principle: How Individual Value Changes The Art Of The Ask

By Michael Roderick  -  On 22 Jan, 2014 -  0 comments

When I was a kid in Rhode Island, every Sunday there would be yard sales throughout the neighborhood. The most common item you could find would be something like a baby stroller that was slightly used or clothes the family had outgrown. What was always interesting to me were the yard sales where comic books

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