Category Archives:

Business Development

Playing Hard to Get

By Michael Roderick  -  On 12 Mar, 2015 -  0 comments

I was meeting with a friend of mine the other day and catching up. The week prior I had referred someone with a business to her that I thought could help with her current challenges. I was surprised to hear that this person had a good sales call with her and never followed up on

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How to be an O.G.

By Michael Roderick  -  On 11 Mar, 2015 -  0 comments

In all of my interactions nothing has earned me more respect and helped me make more connections than being an O.G. An O.G. is someone who people love to have at their events and who gets invited back all the time. So you may be asking yourself: “How do I become an O.G.?” You may

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Free Falafel, Birchbox, and Your Business

By Michael Roderick  -  On 10 Mar, 2015 -  0 comments

So I’m about to say something that a lot of coaches and consultants will disagree with, but I really need to say it: Complimentary sessions are not the most effective way to build your business. I once spoke with a coach who told me that he offered a certain number of free sessions every week

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Feed or Drain?

By Michael Roderick  -  On 06 Mar, 2015 -  0 comments

As the lights went down in the theatre on what by now had been the 30th reading I had gone to, I took a deep breath. I had been here before many times and I knew that I was about to have one of two things happen: I was either going to see something amazing

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Be As If You Were

By Michael Roderick  -  On 05 Mar, 2015 -  0 comments

When I was in undergrad I had a class that was focused around teaching elementary school children theatre. My professor in the class made us aware of something very early on that year that has stuck with me in everything I do. He told us all to never tell a child to “pretend” to be

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Organized Chaos

By Michael Roderick  -  On 04 Mar, 2015 -  0 comments

When I used to direct shows I would often refer to my process as organized chaos. I would make sure that my actors knew their guidelines and then I would let them use their own creativity to fill in the rest of the picture. I’d say something like, “At the beginning of the scene you

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Why Your InMail Has Left Us On The Outs

By Michael Roderick  -  On 25 Feb, 2015 -  0 comments

There is no arguing that the world of sales has changed. We can now reach more people than ever before faster than ever before. We also have more access than we have ever had to people who in the past may have seemed inaccessible. Thanks to technology, almost anyone is a click away and thanks

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How I Went from Single to “It’s Complicated” with a SAAS Company

By Michael Roderick  -  On 23 Feb, 2015 -  0 comments

In honor of Valentine’s Day passing recently I am going to talk about a “dating” experience I had with one SAAS company that hopefully will serve as a wakeup call for the other companies out there that are doing the same thing. I will not disclose any real company names to protect the innocent. It

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Everybody’s a Celebrity

By Michael Roderick  -  On 20 Feb, 2015 -  0 comments

Not too long ago the idea of celebrity was completely different than it is now. In order to be a celebrity, the masses had to know you and you had to be on TV, in the paper, and on one of the news channels or Entertainment Tonight (is ET still around?). Before we had the

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Want To Make More Money? Do This.

By Michael Roderick  -  On 17 Feb, 2015 -  0 comments

When I first went into business for myself I asked the same question most business owners ask: How do I make more money? The reasons for this vary. In some cases, you need to survive. If you don’t make more money, you can’t pay the rent or eat. In other cases it’s not as dire

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