Category Archives:

Business Development

Did You Bring Kryptonite To The Meeting?

By Michael Roderick  -  On 13 Feb, 2015 -  0 comments

It is a fact that a great meeting can in many cases change your life. At the end of a great meeting you may walk away with a job, a speaking opportunity, television interview, or a contract bigger than any you’ve had. If you think about it, when you’re meeting with someone who can do

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How to Make the Most Out of a Coffee Meeting

By Michael Roderick  -  On 03 Feb, 2015 -  0 comments

The other day I came to the realization that I have taken well over 3,000 coffee meetings. These meetings have resulted in everything from job offers and interview opportunities, to valuable introductions and lasting friendships. Having spent so much time in front of a cup of joe, I thought it would be fun to outline

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Why No One Likes Watered Down Orange Juice and Why That Matters For Your Business

By Michael Roderick  -  On 02 Feb, 2015 -  0 comments

One time I was over a friend’s house and I stayed overnight. In the morning, I awoke to a fresh cup of coffee and a full breakfast of eggs, bacon, and orange juice. I remember vividly picking up the glass and taking a deep long gulp . . . Then almost choking on it. You

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Is Your Business Mugging?

By Michael Roderick  -  On 30 Jan, 2015 -  0 comments

During my freshman year of college I was cast in Shakespeare’s Cymbeline as Lord #1. I was thrilled with the casting and the opportunity to be on the mainstage at my college for the first time. The rehearsal process flew by and before I knew it, I was on stage for opening night. During one

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What I Learned From Building a Conference in 35 Days

By Michael Roderick  -  On 28 Jan, 2015 -  0 comments

Back in December of 2012 I hosted the first ConnectorCon while I was still working in business development at an educational technology start up. I had been to a conference earlier that year that I was not impressed with and I thought it would be cool to try and do something better. So on November

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Are You Polishing the Car or Driving It?

By Michael Roderick  -  On 23 Jan, 2015 -  0 comments

The other night, I was out at an event in which there were a number of entrepreneurs. One young man came up to me and asked what I thought was the one most important thing that he could do to improve his performance. I didn’t have to think long to come up with the answer:

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The Goal Behind The Goal

By Michael Roderick  -  On 21 Jan, 2015 -  0 comments

When I used to direct shows one of the things I would have conversations with my actors about all the time was what lay behind a character’s objective in the scene. For example, if I asked one of my actors what they wanted in the scene and they replied, “I want my father to pay

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The 2 Most Important Factors In Growing Your Business

By Michael Roderick  -  On 17 Sep, 2014 -  0 comments

If you want to grow your business there are 2 factors that have a greater impact on your success than any other: People and Platforms No matter what business you are in, you will always need these two things to grow. Without these two, it is nearly impossible to make more money or get more

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Two Things To Consider About How Your Network Sees You

By Michael Roderick  -  On 03 Sep, 2014 -  0 comments

How you are seen in your network is a very important thing and you can be seen in one of two ways: The first is as a service provider. You have a service that people pay for and, when the pain point or problem you address through your service comes up, your network thinks of

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Want To Build A Tribe? Do This.

By Michael Roderick  -  On 02 Sep, 2014 -  0 comments

Many entrepreneurs are interested in building a following for the work that they do. Whether you are looking for more readers for your blog, more subscribers for your mailing lists, or more people to attend the events you host, the main idea is to develop a tribe very quickly. But how do you go about

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