The 2 Most Important Factors In Growing Your Business
If you want to grow your business there are 2 factors that have a greater impact on your success than any other:
People and Platforms
No matter what business you are in, you will always need these two things to grow. Without these two, it is nearly impossible to make more money or get more notoriety.
Let’s take a moment to take a look at each one:
People: your customer base is made up of people. Your referral network is also made up of people. You need to find great people in order to sell the product or service that you have and, in many cases, one introduction to a specific person can give your business a significant boost.
So, it’s up to you to develop relationships with the kind of people you want to do business with and have a specific idea of which kinds of people you’d like to meet.
Platforms are used for spreading your message. This blog is a platform and the website in which it is posted and searchable is also a platform. You are reading this right now and, if you like what you’re reading, you’ll post it to another platform like Twitter or Facebook and that will show this post to more people. Some of those people may want to read more, which will lead some of them to contact me and possibly do business.
So, take a second to think about it: is there is a point in which you’re struggling with your business?
It could be that you are not connecting with the people you need or it could be that you don’t have a strong platform.
Now, it may seem like I’m oversimplifying but, looking back on any business transaction I have had, I can point to either people who made it happen or platforms that spread the word. Looking back at the times I failed, I can point to a lack of the right people or a lack of a platform.
So before you revamp your current marketing plan, website, or even blog, ask yourself first if you have a people problem or a platform problem. You may find that the answer takes you in a more specific direction.
So go find some people and go build some platforms.