Investing in People

by Michael Roderick

How to be an O.G.

By Michael Roderick  -  On 11 Mar, 2015 -  0 comments

In all of my interactions nothing has earned me more respect and helped me make more connections than being an O.G. An O.G. is someone who people love to have at their events and who gets invited back all the time. So you may be asking yourself: “How do I become an O.G.?” You may

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Free Falafel, Birchbox, and Your Business

By Michael Roderick  -  On 10 Mar, 2015 -  0 comments

So I’m about to say something that a lot of coaches and consultants will disagree with, but I really need to say it: Complimentary sessions are not the most effective way to build your business. I once spoke with a coach who told me that he offered a certain number of free sessions every week

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5 Follow Up F-Ups to Avoid

By Michael Roderick  -  On 09 Mar, 2015 -  0 comments

Many people will tell you things like “Follow up or fail” or “the fortune is in the follow up.” What most people won’t discuss is how poor follow up techniques can lead to someone never wanting to contact you again. The past few weeks ended up being very busy for me and as a result

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Feed or Drain?

By Michael Roderick  -  On 06 Mar, 2015 -  0 comments

As the lights went down in the theatre on what by now had been the 30th reading I had gone to, I took a deep breath. I had been here before many times and I knew that I was about to have one of two things happen: I was either going to see something amazing

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Be As If You Were

By Michael Roderick  -  On 05 Mar, 2015 -  0 comments

When I was in undergrad I had a class that was focused around teaching elementary school children theatre. My professor in the class made us aware of something very early on that year that has stuck with me in everything I do. He told us all to never tell a child to “pretend” to be

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Organized Chaos

By Michael Roderick  -  On 04 Mar, 2015 -  0 comments

When I used to direct shows I would often refer to my process as organized chaos. I would make sure that my actors knew their guidelines and then I would let them use their own creativity to fill in the rest of the picture. I’d say something like, “At the beginning of the scene you

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5 Marketing Lessons from Fifty Shades of Grey

By Michael Roderick  -  On 03 Mar, 2015 -  0 comments

If you have spent any time watching TV or browsing the internet within the past few months, chances are you have seen something about Fifty Shades of Grey. From the re-postings of this trailer, to the endless parodies, to the box office records it’s like it was a little while back when you found it

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Be Batman

By Michael Roderick  -  On 02 Mar, 2015 -  0 comments

The other day I saw this meme and got quite a kick out of it. I was in a meeting the other day with an artist who was asking me about making great connections. As we chatted, she said something that I hear all the time from artist. “I just have my art. What could

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Why Your InMail Has Left Us On The Outs

By Michael Roderick  -  On 25 Feb, 2015 -  0 comments

There is no arguing that the world of sales has changed. We can now reach more people than ever before faster than ever before. We also have more access than we have ever had to people who in the past may have seemed inaccessible. Thanks to technology, almost anyone is a click away and thanks

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Leave Room for Milk and Sugar

By Michael Roderick  -  On 24 Feb, 2015 -  0 comments

Being from Rhode Island I am a fan of Coffee Milk. If you’ve never had it, it’s milk with coffee syrup in it and it’s delicious. Since I grew up on that lovely sweetness, I like to have my coffee the same way. The other day when I was at the coffee shop ordering, the

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