On Email Introductions: Tip #5

By Norah Turnham  -  On 13 Mar, 2014 -  0 comments

When you receive an email introduction it’s important to remember to include the person who did the introducing in your follow up.

A simple two-step way to do this is to, first, reply all to their introduction email but move them to BCC so that you won’t fill up their inbox with emails that are really only for you and your new connection. Thank them for the intro and reach out to your new connection at the same time.

When you’ve met the person to whom you were introduced follow up again with the person who introduced you. Let them know how it went; be candid but honest. If it was a great introduction, tell them why. If it was mediocre or not good at all, an explanation of that is also valuable information for them.

A simple way to make sure the second step is done is to set a time when you regularly follow up with the people who have made introductions for you. (E.g. at the end of each day or once a week; I wouldn’t suggest once a month as that will make the task too big and I wouldn’t suggest right after the meeting as sometimes awesome things can happen after the meeting has happened!)

By keeping the people who make introductions for you in the loop you let them know their introductions are appreciated and that you’re doing something with them as well as helping to “train” them in the kind of introductions that are good for you.

That should lead to more perfect introductions but only if you do your due diligence.