Category Archives:


Why No One Likes Watered Down Orange Juice and Why That Matters For Your Business

By Michael Roderick  -  On 02 Feb, 2015 -  0 comments

One time I was over a friend’s house and I stayed overnight. In the morning, I awoke to a fresh cup of coffee and a full breakfast of eggs, bacon, and orange juice. I remember vividly picking up the glass and taking a deep long gulp . . . Then almost choking on it. You

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Is Your Business Mugging?

By Michael Roderick  -  On 30 Jan, 2015 -  0 comments

During my freshman year of college I was cast in Shakespeare’s Cymbeline as Lord #1. I was thrilled with the casting and the opportunity to be on the mainstage at my college for the first time. The rehearsal process flew by and before I knew it, I was on stage for opening night. During one

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7 Realizations in 7 Days of Writing

By Michael Roderick  -  On 29 Jan, 2015 -  0 comments

Last week I read about Seth Godin’s Your Turn Challenge in one of his blog posts and was intrigued. The guidelines were simple: Write and post once a day for 7 days. I had been very good in the past about writing on a regular basis, but had been more sporadic as things started to

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What I Learned From Building a Conference in 35 Days

By Michael Roderick  -  On 28 Jan, 2015 -  0 comments

Back in December of 2012 I hosted the first ConnectorCon while I was still working in business development at an educational technology start up. I had been to a conference earlier that year that I was not impressed with and I thought it would be cool to try and do something better. So on November

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Just Make A Dent

By Michael Roderick  -  On 27 Jan, 2015 -  0 comments

One of the first jobs I had was as a dishwasher in a family restaurant. I am absolutely convinced that my first job prepared me for the rest of my life. One of the many lessons I learned was how to get unstuck. What’s the best way to do this? Make a dent. If you’ve

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Are You Polishing the Car or Driving It?

By Michael Roderick  -  On 23 Jan, 2015 -  0 comments

The other night, I was out at an event in which there were a number of entrepreneurs. One young man came up to me and asked what I thought was the one most important thing that he could do to improve his performance. I didn’t have to think long to come up with the answer:

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Are You Waiting For Someone?

By Michael Roderick  -  On 22 Jan, 2015 -  0 comments

One time I had a meeting with someone I was introduced to via email. We had a nice email exchange and agreed to meet for breakfast at a relatively busy spot in midtown. I got there early and grabbed a seat at one of the tables as the waitress came over. She looked at me,

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The Goal Behind The Goal

By Michael Roderick  -  On 21 Jan, 2015 -  0 comments

When I used to direct shows one of the things I would have conversations with my actors about all the time was what lay behind a character’s objective in the scene. For example, if I asked one of my actors what they wanted in the scene and they replied, “I want my father to pay

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Laughing With Them, Not At Them

By Michael Roderick  -  On 20 Jan, 2015 -  0 comments

While out at dinner the other night, this event was mentioned and some laughter was shared around the idea that someone with celebrity status would not be aware of something so “basic.” As I listened to the story and thought about the headlines surrounding it, something else started to bubble up for me. This was not

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The Importance Of A Meeting Diet

By Michael Roderick  -  On 08 Sep, 2014 -  0 comments

When you first start any new venture there is the likelihood that you will start having more meetings in your life. These meetings can include networking meetings, partner meetings, client meetings, planning meetings, etc. Many of these meetings will feel super productive. You’ll talk about the future, maybe some partnerships, and you may also close

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